Who We Are

Shock Your Potential CEO and founder Michael Sherlock knows the power of television to showcase experts. She also knows that media producers, reporters, anchors and more need to know that the people they interview are not only credible and newsworthy, but that they are also able to command an audience. We created the Be News Worthy website as a way to bring proof of credibility, newsworthiness and on-camera presence to those in the media looking for excellent guests. In our world of 24 hour a day news, and constant streaming, the need for qualified and credible guests is greater than ever. And Be News Worthy is the perfect medium to deliver on that promise.